Our History

Our story begins in 1954, among the mountains and the Dolomite passes. My grandfather, Bruno Lazzarotto,  used to travel through these places selling hand-colored postcards in mountain huts, when he had a simple yet brilliant idea: to combine the image of a location with an everyday object. He didn’t invent the souvenir, but he certainly created one of his own.

From that idea, a journey of constant evolution began. Products have changed and transformed over time, following the tastes and needs of those who travel and wish to take a memory home with them.

In the following years, my father Raoul led an important renewal of the company, adapting it to a rapidly changing market and to new tourism demands—an essential sector for our regions. This is when we moved from production to importing, broadening our perspective and opportunities.

Today, I, Federica, lead the company. Through ups and downs, we continue to create original products, carefully focusing on design and materials. Our goal is to maintain a recognizable style—something that truly reflects the places it represents.

We work with major mountain destinations in Italy and France, attend trade fairs across Europe and China, and showcase our products in Milan and France.

It is a job that brings great satisfaction, but also requires energy, commitment, and enthusiasm—especially in today’s complex environment, where rapid changes and European dynamics are not always aligned with the realities of everyday business.